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Positions Available

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Marketing Analyst

Job Description

The Marketing Analyst supports marketing and business operations efforts through research, analysis and the reporting of key business performance indicators (KPIs). The position supports all business divisions, including American medical ID, Universal Medical ID, One Call Alert, Go Sport ID and MyIHR. The core priority is to collect and present key business operations data in easily-digestible reporting formats on a routine basis according to a specified schedule.

Job Responsibilities

  • Establish and systematize processes and methodologies for pulling a variety of reports, from disparate sources, on a regular basis. Maintain focus on efficiency and report data in a manner that is readily useful for decision making
  • Collect and analyze market data relevant to the businesses, watching trends in the marketplace in multiple categories and disciplines, as well as macroeconomic trends
  • Manage our customer and direct marketing databases, continually improving the entire process for sourcing lists, testing and reporting on results
  • Lead Search marketing initiatives, including pay-per-click, utilizing an outside firm, and SEO strategies and tactics
  • Manage the analysis and recommendations for email campaigns
  • Prepare business cases and conduct opportunity/risk assessment for business opportunities
  • Make recommendations for specific marketing actions or programs based on findings from a variety of sources and vendor partners (search, email, direct mail, etc.)
  • Research and keep up with competition. Educate the organization about upcoming trends, innovation from competitors and potential sources of revenue
  • Other duties and responsibilities

  • Participate in weekly web launches, including testing where needed
  • Support marketing activities and promotions as needed
  • Contribute ideas and research to promote the profitability and growth of the businesses
  • Work with external partners in search engine marketing, email marketing, creative design and web usability
  • Other duties as assigned by leadership
  • Experience and Skill Requirements

  • Bachelor’s degree in Business, Marketing, Mathematics or Economics or comparable work experience and/or education
  • Aptitude to think analytically and be a problem solver
  • Strong ability to gather and interpret relevant data and information
  • Ability to work in a team-oriented environment, highly collaborative
  • Extremely curious by nature
  • High attention to detail
  • Technical Requirements

  • Familiarity with MS SQL and MS Access databases
  • MS Excel power user (CSV files) for graphing and data presentation
  • Advanced skills in MS Word, PowerPoint, Outlook
  • Experience with Google Analytics and other web marketing and analytics tools a plus (certifications a big plus)
  • Experience with Salesforce.com, and data migration and integration tools a plus
  • Working Conditions

  • Regular office environment. Full-time. Benefits eligible.
  • Market Competitive Salary, based on experience and expertise
  • Eligibility for health, dental and vision coverage, flexible spending accounts, term life insurance, short-term and long-term disability, 401(K) plan, ESOP participation, paid vacation and all other company benefits as they exist from time to time
  • About American Medical ID

    Founded in 1994, our company is 100% employee owned through an Employee Stock Ownership Plan (ESOP). We serve the medical community and the public at large by helping patients communicate their medical conditions in an emergency, in a variety of ways.

    Our headquarters are in Houston, Texas, recently named by Forbes Magazine as America’s Coolest City.

    Qualified candidates should submit a resume and salary history to:

    resume@identifyyourself.com
    or fax to 713-600-6717

    Equal Opportunity Employer

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