October is National Breast Cancer Awareness Month

October is National Breast Cancer Awareness Month

As many of you may know, October is National Breast Cancer Awareness Month and 2009 marks the 25th anniversary of this campaign. It is estimated that 193,370 new cases of invasive breast cancer will be diagnosed in the US this year. Aside from skin cancer, breast cancer is the most common cancer affecting women today.¹

If you look around you, you will see the unique things people are doing to help promote awareness of this disease and the efforts to find a cure. For instance, this past Saturday over 30,000 people participated in the 2009 Komen Houston Race for the Cure ®. The event is expected raise almost $3 million, of which 75 cents of every dollar collected will be used to treat, screen and educate the medically underserved in the Houston area.

Also, along with many others, last night I was watching the Steelers vs. Chargers game and couldn’t help but be touched by all of the different ways these professional athletes and coaches are showing their support. From pink shoes, pink sweatbands and pink ribbon stickers on helmets, it was awesome to see the NFL getting involved this year. When thinking of the millions of people that watch NFL football, you can see how widespread this campaign is.

To find out more about National Breast Cancer Awareness Month and ways to get involved, click here: http://www.nbcam.org.

Carthy Picton
Marketing
American Medical ID

¹ http://www.nbcam.org/disease_breast_cancer.cfm

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