Dexcom, Inc., the leader in continuous glucose monitoring, announced on March 5th that it is supporting NASCAR driver Ryan Reed and the American Diabetes Association’s Drive to Stop Diabetes℠ national diabetes awareness initiative (click here to read the full announcement). As part of the campaign, Dexcom will support Ryan Reed and the Association’s Drive to Stop Diabetes presented by Lilly Diabetes to build awareness about the importance of daily monitoring and tracking of glucose trends in the management of diabetes. Other Drive to Stop Diabetes partners include American Medical ID, Logitech and Playtech, along with entitlement partners American Diabetes Association and Lilly Diabetes.
20 year old Ryan Reed - who has type 1 diabetes – teamed up with Seth Barbour in the No. 16 American Diabetes Association Drive to Stop Diabetes Presented by Lilly Diabetes Ford Mustang in 2013. This unique collaboration uses Ryan’s story as the voice. The Drive to Stop Diabetes campaign includes awareness and educational efforts at select NASCAR Nationwide races this year, as well as at several off track health and wellness initiatives throughout 2014.
Reed takes a number of precautions each time he climbs behind the wheel of his bright red-and-white Ford Mustang. He uses a continuous glucose monitor to read his levels the entire time he’s inside the race car. The monitor mounts on his dash, next to the rest of the gauges, so that he can monitor it just like engine water temperature or oil pressure. One of his pit crew is trained to give him an insulin injection if needed. Reed also carries a high sugar, carbohydrate blend drink that he can drink if his blood sugar gets a little bit low.
The American Diabetes Association recommends all persons with diabetes have a medical ID with you at all times. Medical IDs are usually worn as a bracelet or a necklace. Traditional IDs are etched with basic, key health information about the person, and some IDs now include compact USB drives that can carry a person’s full medical record for use in an emergency.