Thank You to Our Customers!

Thank You to Our Customers!

As 2009 comes to a close, we wanted to take the time to say thank you to all of our loyal customers. We have done quite a bit during the past year and many of our accomplishments were direct results from your ideas and feedback.

Not only have we enhanced the American Medical ID and Universal Medical ID websites but we have also successfully developed and launched several new product lines and accessories with your help.

Did you know that the eMedTAG USB was developed by you, our customers? After hundreds emailed and called saying they needed something to carry with them that could hold more medical information than a medical ID bracelet or necklace, we developed the eMedTAG USB as your portable personal health file.

Also, midway through the year we started publicizing individual product reviews on our site to ensure that our site visitors and customers know as much about our products as possible. The addition of this has been extremely helpful and it lets us closely monitor our most popular products and more importantly, it helps us catch any issues with new products that may arise. We’ll just say it keeps us on our toes!

We do greatly value your feedback and unlike many sites, we do not hide the bad reviews; we allow all feedback. This is just another way we would like to say thank you.

Well, we wish happy holidays and safe travels to all. We hope to continue to bring peace of mind to you and many more in 2010.

Carthy Picton
American Medical ID

American Medical ID Newsletter December 2009

Welcome to the December Newsletter!
This is the fourth of 4 quarterly Newsletters you received this year!

As we move into the holiday season and toward the end of the year, we took some time to reflect on our big moments in 2009 and thought, why not share our top 15 moments with you? We’re proud of what we do here at American Medical ID and sometimes we just can’t help letting the world know!

One of our own, jewelry designer Jason McMahon – a past American Medical ID employee – has returned to work with us on a Limited Edition ID…the Infinity Necklace. Although Jason has moved on to bigger and better things in the jewelry design field, ake a look at his unique twist on the traditional medical ID.

Since food is always a big part of holiday celebrations, we’re offering a couple of articles on that subject. If you are like me, you’re already making a plan for how to shed the inevitable extra pounds January brings. Maybe these can help.

Lastly, let us hear from you! We welcome your ideas on how to get the word out about medical IDs and this underutilized, ifesaving tool. And of course, if you have a story to tell, we’d like to hear it!

We are excited and hopeful about the year ahead, as we have many plans and ideas. We wish you all the best and may American Medical ID help bring you peace of mind in 2010.

Until next time,

Rick Russell

President and CEO, American Medical ID

Featured Product

A limited edition necklace available only at American Medical ID.
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Our Top 15 List of 2009

1. Our 15 Year Anniversary!
2. Launch of our Twitter page – so that we can communicate with you,
our customers!
3. The USB Dog Tag ID — the first engravable USB medical ID ever!
4. Launch of our weekly Health Briefs — we hope you’ve enjoyed these
5. Product surveys added to our website — we want to hear what YOU
think of our products!
6. Exhibiting at the American Association of Diabetes Educators
Conference – Atlanta, GA.
7. Creation of our YouTube page— we’d love to see your videos on the
importance of medical IDs!
8. Introduction of the Expandable Wallet Card – for all the other
important information that does not fit on your medical ID or is
subject to change.
9. American Medical ID bracelet is featured on the hit TV show – Army
10. ID sizing and engraving videos added to our website – to assist
you with selecting and engraving your medical ID.
11. Surpassed “150” fan mark on Facebook.
12. First-time FAAN Walk participants – Houston, TX.
13. Launch of Titanium and Odyssey product lines
14. Snow at our Houston, Texas corporate office — December 4th,
earliest snowfall on record!
15. Limited Edition Infinity Necklace – launch of our newest product
designed exclusively for American Medical ID!

Gut Check: Are You Really Ready to Lose Weight?

Healthy Recipe

Healthy-Eating Ideas for Your Holiday Parties

Butterflied Cornish Hens with Sage Butter

What Should You Engrave on Your Medical ID?

What to engrave on your medical ID is one of the most commonly asked questions at American Medical ID. While this can be overwhelming, we have put together a list of recommendations and tips for engraving on your medical ID bracelet or necklace.

  • We recommend engraving at least your first name on your medical ID. While this is not a requirement, it could help emergency personnel get your attention if you are unconscious or in a diabetic coma.
  • Engrave your most important medical conditions first such as diabetes, asthma, seizure disorder or angina that could determine how emergency personnel would treat you should you be unable to speak for yourself.

Click here to view more conditions that should be engraved.

  • It’s then wise to list prescription medications that are being taken on a long-term basis such as an anticoagulant or insulin. This will provide guidance on how to initiate treatment and will lessen the chance of a drug interaction during an emergency situation.

-  Carefully consider whether or not to engrave dosage or frequency information of your medications.

Click here to view more classes of medicines that would be appropriate for your medical ID.

  • You should also list any drug, food, insect or medication allergies you may have that can cause serious medical problems.
  • Make sure your ID distinguishes between medicines and allergies by engraving “Meds:” before your medicines and “Allergic To:” before allergies.
  • Other information commonly engraved on a medical ID if space permits could be advance directives (DNR, etc.), blood type, living will, pacemaker, see wallet card or organ donor.
  • Be concise by using fewer characters and eliminating unnecessary words.

For additional engraving tips we have created a new instructional video to walk you through the process. The video can be found during the engraving phase of the order process at the top right of the page.

You want to make sure your engraved information is not confusing and that it properly communicates your conditions. And remember, whatever you can’t fit on your medical ID can be written on our Expandable Wallet Card or saved onto the eMedTAG USB.

Carthy Picton
American Medical ID

Countdown to Black Friday 2009

The busiest day of the holiday shopping season is known as Black Friday… the Friday after Thanksgiving. Many stores and retailers will be offering blockbuster deals and great discounts on items. In the past, consumers had to wait to receive the sales flyers in their mailboxes or newspaper, but times have changed. With online tools like Twitter, Facebook, iPhone apps and a website like plus sneak peek emails, shoppers are able to get a head start on finding the deals they want to take advantage of.

Well we couldn’t let this opportunity past you by either, so as our way of saying thank you to our loyal customers we will have our first ever Buy 1 Get 1 Free sale on Friday, November 27th. So stay tuned and watch your inbox for this great limited time offer on medial IDs. Not on our email list? Sign up.

Happy Black Friday shopping!

Andrea Rucker

What a Busy Week! Veterans Day, National NP Week & World Diabetes Day.

At American Medical ID we always try to be aware of what is going on in the news and more importantly, we try to recognize important events and holidays. Well, the second week in November was quite a busy one full with many important happenings and events!

First and foremost we would like to formally recognize Veterans Day and extend our most sincere appreciation to all of the Veterans of our nation. For information, please visit the U.S. Department of Veterans Affairs site at:

Also, here is a great link to a National Geographic article that explains what Veterans Day is, who it is for and why it is always November 11th. There are some great pictures of Arlington National Cemetery. Click here:

Did you know this week was also National Nurse Practitioner Week? We would also like to thank all the Nurse Practitioners that are the primary care providers of choice for many patients and many of our customers.

To find a Nurse Practitioner or to learn more about the services they provide, click here:

Finally, we would like to remind everyone that this Saturday, November 14th is World Diabetes Day. According to, the purpose of this campaign is to promote awareness of diabetes and to help all those responsible for diabetes care to understand this condition.

As you can see, several major events occurred this week. Please take a moment to recognize the importance of all three.

Carthy Picton
American Medical ID

What’s Coming This Holiday Season?

Is it just me, or do the holidays come earlier each and every year?  I was at the mall today with my family and was shocked to see Santa was already taking photos with children!  I guess that means the Holidays are officially here!  What did I miss?  I thought we just made it through Halloween!  I feel like I must be behind on my holiday shopping already.

I do enjoy this time of year and the excitement that comes with it.  Working for a medical ID jewelry company is even more exciting since we will soon be launching several new product lines just in time for gift-giving!  It’s a thrill to be involved in the creation and implementation of  these new designs.  We try to listen to our customer suggestions and launch stylish new product lines.  Yet at American Medical ID we are always very aware of making all new designs still distinctly a medical ID.  We want our customers to be protected in those unforeseen situations!

So, keep an eye on our site over the coming weeks and watch your email for great sales and promotions. And, most of all, try to remember to slow down a bit and enjoy the holiday season!

Liz Gabel
American Medical ID
Interactive Sales Marketing

Food Allergies and Trick-or-Treating

About this time next week many of you will be making those final tweaks to your costumes, filling your candy bowls and making sure you have plenty of batteries for your flashlight. That’s right…another Halloween night is upon us! While Halloween is all about fun and candy, there are still many important things you need to consider before heading out into the night, especially if your child has a food allergy.

We all know the basic Halloween safety tips but have you ever thought about the extra precautions the parent of a child with a food allergy must consider?

Here is a short list of tips from the American Academy of Allergy, Asthma & Immunology (AAAAI) that is sure to help parents protect their children with food allergies during Halloween:

  • Be sure your child carries emergency medication, such as an epinephrine auto-injector.
  • Before Halloween, distribute safe snacks to neighbors and request that they be handed out to your child.
  • Accompany younger children as they trick-or-treat, or be sure they are supervised by a responsible adult who knows how to handle an emergency allergic reaction.
  • Remember that small candy bars passed out to trick-or-treaters may have different ingredients than their regular-size counterparts. Even if a certain candy is safe for your child, the ‘fun size’ version might not be.

You can even download a full version of these tips from the AAAAI site by clicking here:

At American Medical ID we know the importance of identifying those with a food allergy so we would also recommend that your child wear a medical ID bracelet or necklace, engraved with the foods your child should avoid, while trick-or-treating. To view some of our products, CLICK HERE.

For even more information about trick-or-treating and keeping your child safe during Halloween, here are a couple of sites we found helpful:

Carthy Picton


American Medical ID

October is National Breast Cancer Awareness Month

As many of you may know, October is National Breast Cancer Awareness Month and 2009 marks the 25th anniversary of this campaign. It is estimated that 193,370 new cases of invasive breast cancer will be diagnosed in the US this year. Aside from skin cancer, breast cancer is the most common cancer affecting women today.¹

If you look around you, you will see the unique things people are doing to help promote awareness of this disease and the efforts to find a cure. For instance, this past Saturday over 30,000 people participated in the 2009 Komen Houston Race for the Cure ®. The event is expected raise almost $3 million, of which 75 cents of every dollar collected will be used to treat, screen and educate the medically underserved in the Houston area.

Also, along with many others, last night I was watching the Steelers vs. Chargers game and couldn’t help but be touched by all of the different ways these professional athletes and coaches are showing their support. From pink shoes, pink sweatbands and pink ribbon stickers on helmets, it was awesome to see the NFL getting involved this year. When thinking of the millions of people that watch NFL football, you can see how widespread this campaign is.

To find out more about National Breast Cancer Awareness Month and ways to get involved, click here:

Carthy Picton
American Medical ID


Introducing the USB Dog Tag ID

It is always exciting when a new product is launched! I am especially excited about the launch of new technology! Last week American Medical ID launched its latest medical ID and USB! This is a first of its kind…taking a medical ID and incorporating the technology of a USB flash drive. The USB Dog Tag ID is personally engraved with your most important medical information. It is also engraved with “USB Contains Medical Information” making it evident that MORE medical information is available on the USB itself. What an amazing combination!

The 1GB USB can store your medical conditions, emergency contacts, doctors’ names, insurance information, and important documents (such as living wills, donor cards, EKGs, X-rays, etc.). The password protected USB Dog Tag ID, is compatible with Windows® Vista/ XP, Mac OS X 10.5.6.

Liz Gabel
American Medical ID
Interactive Sales

Army Wives: Diabetes and Medical IDs

I was an avid watcher of Army Wives when it premiered. Then life got the better of me and I just couldn’t keep up.  Many of my co-workers were much more diligent than I.  So when it was mentioned to me that the topic of diabetes was worked into the latest several episodes, my interest was renewed and I made a concerted effort to tune in.

To summarize, Kim Delaney’s character, Claudia Joy goes in for tests after a bad car accident and is diagnosed with Type 2 Diabetes.  Her doctor discusses the seriousness of diabetes, all the risks involved and proper management through insulin, monitored blood glucose levels and diet. We see her go through a range of emotions until another person with diabetes helps her come to terms with her condition.   

It’s refreshing to see an honest, educational portrayal of the seriousness of diabetes.  In addition, the inclusion of the importance of wearing a medical ID is wonderfully portrayed in episode 14, (Air Date: 09/13/09 chapter 1) when Claudia Joy’s husband takes the initiative to protect her by giving her a beautiful medical ID bracelet. Although Claudia Joy rebuffs the bracelet initially, by the end of the episode (chapter 4) she reconsiders and puts the ID on.

It truly is important to know that besides treating diabetes effectively through proper medical care a successful treatment program should include wearing a medical ID. Great job Lifetime!  (Oh, in case you were wondering… yes, the medical ID is our very own Premier Bracelet.  Nice choice Michael!).

Andrea Rucker
American Medical ID