Registry is at https://www.myomr.com/home_omr/privacypolicy.php.
The personal health information that is stored in the Registry is solely
for the use of those who place their health records in a personal file
there. Any use of personal information described below does not apply
to the Online Medical Registry.
What is personally identifiable information (PII)?
What is aggregate information?
The information American Medical ID collects and how
Cookies and other online tracking devices
How we secure personally identifiable information
How we use the personal information you give us
With your permission, we may send you news and promotions
How we treat personal health information
How we use information not collected from order forms
You have options
How to reach us
What is personally identifiable information (PII)?:
Personally identifiable information (also called PII in this policy) is any information that can be traced
back to a specific person. Some examples include your name, your address and your credit card number.
Back to top
What is aggregate information?:
Aggregate information is collected from groups of people and cannot be traced back to any individual.
Statistics, for example, are a form of aggregate information.
Back to top
The information American Medical ID collects and how:
When you order a medical ID or other product from us, you must include personal information on an
order form, whether a paper form that you mail or fax to us, a form filled in for you by our customer
service staff via phone, or an online form. Order forms ask for your name, gender, contact information,
and shipping and payment information, such as your credit card number. Order forms also include
information that you have us engrave on your medical ID, which usually includes personal health
information and may include contact information for relatives, friends or health care professionals. We
store an accurate record of what you have us engrave on an ID alongside your name and the other
personal information that you give us.Our order forms display promotion codes that tell us where
customers got their forms. These codes remain attached to personally identifiable information, as do
responses to the question on our website “Where did you hear about us?”.We collect aggregate data
from our website as well as from order forms that are mailed, faxed or phoned in to us. This data is
not attached to any personally identifiable information, except in the case of the promotion codes
described immediately above. Occasionally, we conduct voluntary online surveys on our website or send
out surveys by email to past customers who have told us that we may email them. These surveys collect
no personally identifiable information unless it is volunteered by a respondent, and we use only aggregate
data collected from each survey.
We log all communications with our customers, whether by Live Chat, telephone, mail or email. We do this
simply in order to keep a record of these exchanges or to train customer service staff.
Back to top
Cookies and other online tracking devices:
Many websites, including ours, gather information from online visitors through cookies and tracking devices.
A cookie is a small text file sent to your computer that allows a specific task to be carried out. Tracking
devices are computer codes that trace how web visitors arrive at and use a website.Our website uses session
cookies to help you navigate our site and to keep track of selections for our products. Session cookies are
temporary. They expire when you close your browser (Internet Explorer, Safari, Firefox, etc.). We use persistent
cookies to save any information you type into our online order form. Persistent cookies remain on your computer
for a short time, even after you close your browser. We use them so that information you type into an order
form will not have to be re-entered after you leave our site and return later. Our persistent cookies
automatically expire if an order is not completed within the short period defined by the cookie or after an order
is completed. Cookies also track orders and shipping within our system. This allows us to be more efficient in
handling and shipping orders and allows us to keep customers informed about the progress of their orders.
We don’t use these cookies in any other way. Your browser lets you erase or even block cookies if you don’t
want them on your computer. (Check the instructions in your browser’s help menu for how to do this.) However,
most parts of our website, but you will not be able to place an order online.We have no outside advertisers
information about the site’s visitors. Our site does not allow this.) We use tracking devices to trace how visitors
arrive at our website. This practice helps us improve access to our web pages. Tracking devices also record
use of promotions and discounts offered for our products through other websites. In addition, we track how
web visitors use our site in order to learn what works and what doesn’t in our ordering and purchasing
processes. In no case do we gather personally identifiable information via tracking devices.
Back to top
How we secure personally identifiable information:
American Medical ID secures and encrypts personal information using Secure Socket Layer (SSL) technology
whenever that information is transferred on the Internet.We use respected service providers outside of our
company to verify credit card information and to detect fraudulent use of personal information. We use
additional in-house security measures to protect personal information stored in our electronic databases.
We limit in-house access to personally identifiable information to staff directly responsible for processing
orders, obtaining payments or maintaining our database.
Back to top
How we use the personal information you give us:
Our primary reason for collecting personally identifiable information (PII) is to fill orders for our products.
We use the PII you give us to confirm your order, to produce IDs, to collect payment, to tell you about the
progress of your order and to ship it to you. All of the information we request from you is necessary for
these purposes. We require, in particular, your email address and phone number so that we can contact
you if we have questions about your order. We might contact you, for example, if we find a mistake or
inconsistency in the information you provide for engraving your ID. Your well-being depends on the
accuracy of that information, and we want to be sure that your ID will work for you when needed.If you
order an ID that will be worn by someone else, we retain any information you have us engrave on an
ID for that person, but we don’t use this data in any wayonce your order for the ID has been filled.
Nor do we ever use contact information for relatives or health care providersthat you place on an ID
except to engrave your ID. After your order has been completed, American Medical ID must store your
personally identifiable information (PII) in order to retain an accurate record of the transaction. Any further
use of your PII is the subject of the statements below. We do not sell or share the personally identifiable
information (PII). All the information we collect from customers remains within our hands.We don’t
supplement the PII we have about our customers with information from any third-party source.
Back to top
With your permission, we may send you news and promotions:
Once your order is completed at American Medical ID, we would use your personal information primarily
to communicate with you, unless you have opted out of any further use of your personally identifiable
information. This section describes the reasons for which we might contact you and outlines the restrictions
we place on ourselves in contacting our customers.We will not phone you once your order has been
completed.To those who want to hear from us, we use the names and addresses of our customers to
mail or email an occasional newsletter. At times, we may send information targeted to people with
specific health conditions. We also occasionally send out commercial offers or promotions for products
likely to interest our customers; and from time to time we send out surveys.
Our system for handling mail and email requires that you receive an initial mailing from American
Medical ID. This is a condition of buying our products. This mail will be the next scheduled newsletter
or promotional notice we send out. Should you not want to continue receiving our mailings, every mail
or email we send contains the mechanism for unsubscribing from our mailing list. In the case of email,
you will merely click on an “unsubscribe” button contained in every American Medical ID mailing. Postal
mail will display an address for an unsubscribe request (American Medical ID, 949 Wakefield,
Suite 100, Houston, TX 77018). You may also send email to PrivacyOfficer@IdentifyYourself.com for
help in unsubscribing. If you prefer to unsubscribe by phone you can do so by contacting us at
Even if you do initially choose to receive our mailings, you will have the opportunity to opt out of all
further communications whenever you like. The means we provide for unsubscribing or opting out will
take a minimum of time and effort on your part, as described above. Whatever method you use will
remove you from our mail and email lists simultaneously, and from any other use of your personally
identifiable information. Your request to stop receiving materials from us will be effective within 10 days
after we receive the request.
Back to top
How we treat personal health information:
Once your ID has been completed, we use your personal health information (which we get only
through information engraved on your ID) to identify customers who are likely to appreciate
receiving information about a specific health condition or about certain health products from us.
We use personally identifiable health information for no other purpose.You should be aware
that even the initial mailing you receive from us after purchasing an ID may be related to the
health information you have us engrave on it. While this initial mailing is a condition of buying
from our company, you will be given the means for unsubscribing from our mailing list within that
first mail or email you receive from us, including from news targeted to your health condition.
The means for unsubscribing is described above. Even after initially allowing use of your health-
related PII for mailings targeted to your condition, you may ask not to receive mail or email related
to your health condition. Every mailing to you will include a simple means for unsubscribing from our
mailing list, as described above.American Medical ID sometimes cooperates with health organizations
in educating people about specific health conditions. We also work with other commercial companies
in promoting health products. These activities involve mailings to customers targeted by the information
engraved on an ID (but only those who have permitted us to communicate with them). However, we do
such cooperative mailings ourselves so that our customers’ personally identifiable information does
not leave our hands.
Back to top
How we use information not collected from order forms:
to help customers find and navigate our website and to streamline the process of purchasing from
us. No personally identifiable information is gathered or retained by us from cookies. When
American Medical ID uses outside tracking services to trace how web visitors arrive at our site, we do
so solely to improve access to our site and to learn about customers’ needs and preferences. We
use tracking devices within our website merely to improve how the site functions. No personally
identifiable information is gathered through tracking devices.Overall, the aggregate data American
Medical ID collects from tracking devices help us develop new products; simplify ordering from us;
learn (in aggregate) who our customers are; and learn, overall, where our customers hear about us.
None of this aggregate data is connected to personally identifiable information.Our company
sometimes cooperates with non-profit or other commercial organizations in promoting medical IDs.
These organizations may place links to American Medical ID on their own websites, usually offering
discounts or specialized IDs. In those cases, we track the information that a visitor arrived at our
website through a particular organization’s link in order to record the discount due, to take a customer
to the correct web page for a promotion that interests him or her, or to credit the other organization
for providing links to our website. We don’t use such tracking information for any other purpose, and
in all but one case (described immediately below) we do not gain any personally identifiable information
through tracking.We attach one type of tracking information to personally identifiable information. The
promotion codes that appear on our order forms tell us where a customer got the form and if the code
is part of a promotion for our products. While we do keep these codes attached to the personal data
of individual customers, we only use information we gain from the codes in aggregate, without any
reference to individuals.We use information gathered from surveys (posted on our website or distributed
by email) only in aggregate. Responses given on surveys cannot be traced to any individual, unless
a survey participant volunteered to give us contact information. We use the data gained from surveys
only to help us improve products, streamline the process of ordering, learn (in aggregate) who our
customers are and learn where our customers hear about us. We use any personal contact information
given to us in a survey solely (and infrequently) to get in touch with respondents for follow-up on
answers given in the survey. This personally identifiable information is not attached to the aggregate
data we gain through surveys.
Back to top
You have options:
You may learn what personally identifiable information (PII) we have about you and change or
update it. Simply call our customer service at 1.800.363.5985, or write to us at American Medical ID,
949 Wakefield, Suite 100, Houston, TX 77018, or send email to PrivacyOfficer@IdentifyYourself.com.
Once your order is completed, you may opt out of any further contact with us and any other use of your
PII. To do so, write to Privacy Officer, 949 Wakefield, Suite 100, Houston, Texas 77018; or to
PrivacyOfficer@IdentifyYourself.com ; or call 800.363.5985. We will, however, continue to store the record
of your transaction with us.
Back to top
How to reach us:
Talk to us if you have questions or concerns about our privacy measures. Write to Privacy Officer,
949 Wakefield, Suite 100, Houston, TX 77018; or to PrivacyOfficer@IdentifyYourself.com; or call us at
800.363.5985.We reserve the right to disclose your personal information when required by law or when
we believe disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court
order or legal process served on our company or its website.American Medical ID, 949 Wakefield,
Suite 100, Houston, Texas 77018 (800.363.5985)
Last updated July 2008