With tropical storm Eduard on my heels causing a very turbulent 30 minute ride after take off, I landed safely in Washington, DC to begin setting up our booth for the AADE 2008 conference.

This year we involved the attendees with a new marketing program.  We asked the diabetes educators, nurses and dieticians to vote on our next marketing education poster to help reinforce the importance of wearing a medical ID.  Since the healthcare community educations and/or prescribes patients to wear a medical ID, it is extremely valuable to ask what tools would help them best with their jobs.