It's so convenient that it's attached to something I already wear everyday anyway; it's so much more likely that I'll wear it than if I had an extra thing to put on. And it fits great so I forget it's even there. I feel like other people don't notice it except for the first responders that would be looking for it, so it's less obvious that I'm wearing an alert bracelet, but it's very clear and easy to read for the people who need to see it. Thank you for making something that works so well with a Fitbit, it's such a great option for those of us who don't wear jewelry!! I love it.