Why Choose American Medical ID

Our story began in the early 1990s when our Founder & CEO, Rick Russell, was working as a pharmaceutical sales representative. Rick noticed how available medical ID style options were extremely limited and not likely jewelry that patients would want to wear every day. He knew if someone could develop more attractive designs, physicians, nurses and pharmacists would be better able to convince people to wear these life saving devices. Wearers would feel safer and actually experience peace of mind, whether for themselves or a loved one.

In 1994, American Medical ID was born. Today our company makes ID bracelets and necklaces as high-quality pieces of hand engraved and hand assembled jewelry. We even have a certified jeweler on staff to provide guidance and expertise when selecting our products and to answer customer questions. Our company's vision is to have an emergency ID on every person - empowering people to retain personal independence and continue to engage life to the fullest with confidence and peace of mind.

Through partnerships with the American Association of Nurse Practitioners and many other professional organizations, American Medical ID is dedicated to remind and educate the medical community on the importance of wearing a medical ID. Highly regarded institutions cite the importance of medical IDs. Some examples are the American Diabetes Association, Mayo Clinic, Alzheimer's Foundation, Centers for Disease Control, Cleveland Clinic, Texas Heart Institute, VA, Johns Hopkins and more.

We also understand that not everyone has the means to buy a medical ID, so we initiated a program that allows every doctor to request a medical ID, free of charge, to a patient in need. With a note or prescription signed by a physician or nurse we will fulfill this request.

In 2010, American Medical ID donated one million blood pressure tracking cards to the Nurses Organization of Veterans Affairs (NOVA). This donation is a natural extension of our philosophy and philanthropic efforts, especially for those that have sacrificed so much for our nation.

Since 2012, we have had an ongoing relationship with the Veterans Administration as an approved vendor passing a rigorous qualifying process. We now work with VA hospitals, clinics and other locations across the US and have a contract on the Federal Supply Schedule to help them carry out the 2009 directive from the Department of Veterans Affairs; which is to make ID bracelets and pendants available to eligible veterans - free of charge. Every year, thousands of veterans benefit from this amazing program.

In 2012, our company began selling a special edition medical alert ID that incorporates an Autism Speaks awareness bracelet. A portion of the proceeds are dedicated to funding research into the causes, prevention, treatments and a cure for autism. We hope that through this program, we are able to help increase awareness on autism spectrum disorders and advocate for the needs of individuals with autism and their families.

American Medical ID is a national affinity sponsor of the American Diabetes Association. Since 2007, we've worked together in a variety of ways, including the creation of a custom engraved ADA® medical ID bracelet. When you purchase your ADA® bracelet, a portion of the proceeds will be donated to the American Diabetes Association to help support its mission and reach more people who are living with diabetes.

Since 2007, American Medical ID has been partnered with The Mended Hearts, Inc. to help children, young adults and their families that are affected by congenital heart disease. We have trained The Mended Hearts, Inc. family members on what to engrave on their medical ID and we continue today to explore ways to raise awareness and support for those with heart defects.

For instance, in 2016, The Mended Hearts, Inc. was chosen as the benefitting organization of our annual "Buy One and We'll Give One" campaign. For every medical ID purchased during the holiday gift buying season, we donated a medical ID to one of their members.

"In a world where customer service is dying, American Medical ID still shows appreciation for their customers."
- Scott Whitney, AMID customer

"My experience with American Medical ID was awesome, I was helped by a real Pro. She was polite, well-mannered and she knew what I wanted and my needs were solved in a matter of minutes."
-Paul Pharr, AMID customer

"My American Medical ID bracelet took me through TSA & airport system with more confidence. A nice way to start one's vacation. Thank you American Medical ID!"
-Rhoda Macabitas

"It is comforting to know that in an emergency he will be given the correct treatment."
-Shannon Boogren, AMID customer

"My Lynx Noble ID bracelet was delivered in its little red pouch. I could not be happier with the quality of this item. This stainless teel gold and silver toned bracelet is beautiful and stylish. It will be your wisest investment. It may save your life one day."
- Jude Barelles, AMID customer